The primary goal of the Asian Students' Alliance is for Asians and Asian-Americans to succeed and develop a strong sense of identity and to educate the larger community about the issues concerning Asians and Asian-Americans. The ASA will provide support to its members and serve as a body to represent, to the best of its ability, the distinct cultures of all of the members of ASA. ASA's support extends to the community of color at large as well as other social awareness groups.