A few years ago, 2005 to be precise, the New Yorker ran a really interesting article giving a history of how exactly we got to where we are now. It's a bit long, but I think it does a really great and thorough job of explaining what admissions offices really consider when looking at an applicant.
"In 1905, Harvard College adopted the College Entrance Examination Board tests as the principal basis for admission, which meant that virtually any academically gifted high-school senior who could afford a private college had a straightforward shot at attending. By 1908, the freshman class was seven per cent Jewish, nine per cent Catholic, and forty-five per cent from public schools...The administration and alumni were up in arms. Jews were thought to be sickly and grasping, grade-grubbing and insular. They displaced the sons of wealthy Wasp alumni, which did not bode well for fund-raising...The difficult part, however, was coming up with a way of keeping Jews out, because as a group they were academically superior to everyone else. Finally, Lowell—and his counterparts at Yale and Princeton—realized that if a definition of merit based on academic prowess was leading to the wrong kind of student, the solution was to change the definition of merit. Karabel argues that it was at this moment that the history and nature of the Ivy League took a significant turn."
The article goes on to say that:
"The admissions office at Harvard became much more interested in the details of an applicant’s personal life. Lowell told his admissions officers to elicit information about the “character” of candidates from “persons who know the applicants well,” and so the letter of reference became mandatory. Harvard started asking applicants to provide a photograph. Candidates had to write personal essays, demonstrating their aptitude for leadership, and list their extracurricular activities."
Whether or not the candidate was admitted depended on whether or not they fit the image that Harvard was trying to perpetuate.
"They are in the luxury-brand-management business, and “The Chosen,” in the end, is a testament to just how well the brand managers in Cambridge, New Haven, and Princeton have done their job in the past seventy-five years. In the nineteentwenties, when Harvard tried to figure out how many Jews they had on campus, the admissions office scoured student records and assigned each suspected Jew the designation j1 (for someone who was “conclusively Jewish”), j2 (where the “preponderance of evidence” pointed to Jewishness), or j3 (where Jewishness was a “possibility”)...The admissions directors at Harvard have always, similarly, been diligent about rewarding the children of graduates, or, as they are quaintly called, “legacies.” In the 1985-92 period, for instance, Harvard admitted children of alumni at a rate more than twice that of non-athlete, non-legacy applicants, despite the fact that, on virtually every one of the school’s magical ratings scales, legacies significantly lagged behind their peers...In the nineteen-eighties, when Harvard was accused of enforcing a secret quota on Asian admissions, its defense was that once you adjusted for the preferences given to the children of alumni and for the preferences given to athletes, Asians really weren’t being discriminated against. But you could sense Harvard’s exasperation that the issue was being raised at all. If Harvard had too many Asians, it wouldn’t be Harvard".
http://www.newyorker.com/archive/2005/10/10/051010crat_atlarge?currentPage=1
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